RootsXDouglas Coupland Pop-Up Store Launch in Vancouver

July 15, 2010 § 1 Comment

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“I want people to get in here and say: Is this an art gallery or what is this?” said Douglas Coupland of the Roots pop-up store last night. The cocktail party was pretty much like any gallery opening. I saw many of the faces I usually see at art events around town, there were art and colours everywhere and wine was served ( Unoaked Chardonay from No99 Wayne Gretzky Estates). Kris Krug was my ‘plus one’ for the evening and took a great shot of me against a background of colourful targets.

The store will be open through the 28th  – “or longer” added Laura Simpson, PR of the brand.

With that I am done with local celebrities I wanted to meet in person. The list was Arthur Erickson (who I had the luck to meet before he passed), David Suzuki, Mayor Gregor Robertson and Douglas Coupland.

Canada Goes Electric – Roots x Coupland

July 2, 2010 § Leave a comment

Roots had a good reason for giving the design of a clothing and accessories collection to an outside designer for the first time: they got renowned Canadian  writer and visual artist Douglas Coupland to do it. Coupland’s first novel, Generation X: Tales for an Accelerated Culture, popularized the title term, which refers to Americans and Canadians who reached adulthood in the late 1980s. Coupland is a prolific artist and his work comments on Canada and pop culture.

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“For more than 10 years I’ve been intimately exploring what it means to be Canadian,” says Coupland. “This partnership with Roots is an amazing opportunity to keep that dialogue going with an even wider, more diverse audience.”

The collection, called Canada Goes Electric, hits selected stores July 8th. I bought a tote through the Facebook pre-sale page, and you can see that and other images in the slide show above. This alliance makes perfect sense to me, as Coupland’s blend of national inquiry and commercial instinct is in just the right balance here. The effect is playful, provocative, and most importantly, the clothes look terrific.


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